JORGE VALLE

PORTFOLIO

From brand systems and campaigns to digital platforms and environmental design, I create visual frameworks and experiences that connect brand, content, and context. My approach is structured, narrative-driven, and built to scale across digital, print, and space.

A selection of projects across identity, digital design, campaigns, and spatial experiences. Each project explores how visual systems create clarity, coherence, and meaning across platforms and contexts.

Brand & Identity

How things look, sound, and stay coherent over time.

Brand Identity & Visual Systems / Logo Design & Symbol Development / Brand Guidelines & Toolkits / Art Direction / Brand Refreshes & Evolutions / Tone of Voice (visual-led)

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Digital & Product Design

Designing for screens, usability, and scalability.

Web Design (Marketing & Editorial Sites) / UI Design / UX-aware Design / Design Systems / Responsive & Accessibility-minded Design / Digital Campaign Assets

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Editorial & Content Design

Structuring information and making it readable, desirable, and human.

Editorial Design / Layout Systems & Grid Design / Long-form Content Design / Print Design / Infographics & Data Visualisation / AI-assisted Concept Development

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Campaign & Communications

Ideas translated across multiple touchpoints.

Campaign Design (Multi-channel) / Social Media Design & Content / Digital & Print Campaign Assets / Visual Storytelling / Content Adaptation Across Platforms / Launch & Roll-out Support Development

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Spatial, Events & Environmental

Design experienced in physical space.

Events Design / Environmental Graphics / Exhibition & Installation Design / Wayfinding Concepts / Large-scale Visual Systems / Brand in Space

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Narrative & Motion

Design that moves, explains, or unfolds over time.

Video Storyboarding / Motion-led Concept Development / Narrative & Visual Sequencing / Static-to-Motion Translation / Direction for Motion Designers

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